You will come across the word Search Engine Optimization or SEO for short, almost as soon as you start exploring to get your company online. And then a lot of your buddies are going to start trying to confuse you with technobabble and bring your company to Google’s front page. But those who email you making vows to that effect are the ones you really need to be cautious of.
Some will pledge to get you for a one-time fee on the elusive front page, but they could be using tactics the Google does not like that can get you disqualified, such as linking schemes. Others will not adequately examine your organisation and target the wrong keywords, driving irrelevant traffic that will never convert to your website. Without 301 redirects from the existing sites, the site will be revamped even more or concentrate on the metadata without doing any on-page SEO. That’s why it’s so important that a recommendation from someone you know and trust comes from your small business SEO expert. If you’re looking for more tips, DO SEO-Small Business SEO has it for you.
What is SEO for Small Business?
Search Engine Optimisation is the name given to the operation to make the content of any website readable for the bots sent out for information by Google, Bing and Yahoo to crawl the internet. It is a form of promotion of websites.
Small Business or Local Search Engine Optimisation includes having your website known by Google and the rest as the place to go in your area for your business or product.
As we said earlier, it is important to recognise the keywords are typed into Google and the other search engines by your prospective customers and then you need to make sure that those words appear on your site in all the places that the spiders can read them-the meta data, the alt image tags and the posts and pages as headers. When they have browsed your website and found those search words, the spiders determine how important those pages are to whatever the potential customer has typed in and put your website on their results pages-also known as SERPs-in the right place.
How will Small Business Marketing get me to Google’s front page?
The issue is that to get your company to the top of Google any more, you can’t just rely on SEO. You need to create a brand these days and furiously market it, which will take a full rethink of your online strategy. You will suddenly need to think about blogging and social media marketing as well. On Facebook, Twitter, Linked In and YouTube, you need to start building your profile and posting your blog posts on them, as well as having happy customers to write reviews online and sing your praises to anyone they come in touch with. In addition to what is currently on the website, this social networking is becoming a vital part of what the search engines seek for.